One of the most important tasks in your event plan is to develop a marketing strategy, which will ensure you have a great guest turnout. Planning all the event details and arranging notable speakers, catering by the best chef in the city and insta-worthy event décor is all awesome, but it won’t be so [...]
Virtual events are on the rise and when you work with experienced professionals, they can actually be quite easy to implement. So what are virtual events and how can you implement them into your event strategy? Here’s what you need to know… What are virtual events? They are online events that take place in a virtual [...]
Imagine this… You spend months planning an event to perfection; all the décor looks great, the lighting is perfect and you arrange the best musicians to play along to the world’s greatest dancer. On the night of the event...only a handful of people turn up. Awkward? Yes. What went wrong? Probably communication. The way [...]
You are planning an event and need to sell tickets to fill the room and more importantly, cover the costs associated with hosting the event. So how do you sell out and where do you begin to make it happen? We get asked this question often and the truth is, there is no simple [...]
Let’ s face it, getting media coverage for your event can be a powerful boost to build your brand visibility. However, journalists are receiving invites to events all over the city, follow these tips to ensure yours stands out from the crowd! Develop a plan Being strategic with your approach allows you the opportunity [...]
In many cases, securing event sponsors can be crucial to the overall profitability of events. This means organisers are relying on cash sponsorship to cover event costs in exchange for numerous benefits that can help brands build credibility, gain exposure and communicate directly with their target audience, and fast! Understanding the reasons why a [...]
Summer is upon us which means it’s the season for outdoor events! With festivals, walks, rides, parades and other outdoor soirees all on the horizon, it is imperative that we, as event organisers, ensure the safety of everyone involved. During the planning stages, it is important to take time to think about all the [...]
Silent auctions are a great way to raise money at fundraising events. However, successfully managing an auction requires a solid plan to help secure items, promote and excite bidders well in advance and a strong team onsite for execution and check out. Step 1 – Secure Auction Items To ensure your auction is profitable, [...]
Selecting speakers for events takes time and lots of research. Not only do you need to select someone that will help meet your event goals, you need to select someone that will engage well with your attendees. Before reaching out to potential speakers, spend some time thinking about your audience and who they would [...]
Good promotion is key to the success of most events. Planning the event is no easy challenge, but how do you get people to attend? Get your marketing hat on and make a plan to get your attendees excited about the event. Tell them who will be there, why they should attend and pay [...]
