Virtual events are on the rise and when you work with experienced professionals, they can actually be quite easy to implement.
So what are virtual events and how can you implement them into your event strategy?
Here’s what you need to know…
What are virtual events?
They are online events that take place in a virtual environment on the internet. They offer attendees an opportunity to interact and experience your event content from remote locations beyond the physical event venue. Content can be streamed live or on-demand to wider audiences.
What are the virtual options?
There are many types of virtual opportunities to be considered including the following:
Typically this involves a camera operator onsite to capture video and audio to broadcast live over the internet. The service generally includes a viewing platform with a paywall so you can charge a fee to have access to the content. Furthermore, the live platform can include a call to ation of your choice including web links, hashtags, email addressed, phone numbers, sponsor info etc. The platform also has the possibility of incorporating social media feeds as well. If you have speakers in remote locations, they can easily participate with the use of a good webcam and a hard-wired internet connection.
By arranging timely recording of your content or presentations, you can make content available for download. Similar to an on-demand service with a pay per view model. You may need to hire a video editor to create a look and feel that is consistent with your event branding. The videos can also be made available for download over a longer period of time, which again brings the opportunity to widen your audience and extend the life of content you have to share.
Webinars are a cheap alternative since no cameras are required. They usually consist of presentation slides with audio and a chat feature. They can be pre-recorded and made available for download or conducted live.
This involves recording audio, and streaming online or for download. Usually podcasts are available as part of a series or subscription process.
Is it possible to offer virtual experiences with a tight budget?
Consider live streaming parts of the content and pre-recording videos or conducting webinars for other parts. You can also save costs by using social platforms like You Tube and Facebook to stream live content.
**Due to COVID-19, many organisers may not have budgeted for live streaming services. We have established excellent relationships with reliable tech partners and can offer emergency rates to help save your event. Contact us to learn more.**
Can virtual events handle fundraising or auctions?
There are numerous virtual platforms that can help host an online, interactive auction with live biding. Many of these online platforms allow participants to bid via a website or via their mobile phones. Share the details of your auction items on your event website and via e-blasts with detailed descriptions and images.
Other fundraising activities, consider incorporating a phone number on the online platform (like a telethon with phone-in donations, provided you have the capacity and resources to manage this) or online donation form with prize draws.
Was this post helpful? If you are considering hosting a virtual event, send us an email. Let’s explore the options.
Ruby Sohi is founder and lead event planner at Royal Blue Events Management. She has extensive experience in event production and marketing. Actively involved in the community, she volunteers for the Sikh Foundation of Canada and Women of Influence. She is also a board member for the American Marketing Association (Toronto) serving as VP of Programming & Events. Ruby has delivered events across Canada and is passionate about enhancing the industry and empowering women. Read her full bio here.