‘The Park’ is the term used to describe Kraft’s internal digital platform where creative content is posted, shared and liked throughout the department. Following a sponsorship agreement with QMAC, we were asked to bring this park to life for their onsite presence.

With the clever arrangement of the room, we designed an event that incorporated the creative elements of this digital forum (case studies, video show reel) as well as the outdoor city park elements including hedges, grass, benches and a water fountain. We also had birds chirping in the background to add to the overall ambiance.