In many cases, securing event sponsors can be crucial to the overall profitability of events. This means organisers are relying on cash sponsorship to cover event costs in exchange for numerous benefits that can help brands build credibility, gain exposure and communicate directly with their target audience, and fast! Understanding the reasons why a [...]
Summer is upon us which means it’s the season for outdoor events! With festivals, walks, rides, parades and other outdoor soirees all on the horizon, it is imperative that we, as event organisers, ensure the safety of everyone involved. During the planning stages, it is important to take time to think about all the [...]
Silent auctions are a great way to raise money at fundraising events. However, successfully managing an auction requires a solid plan to help secure items, promote and excite bidders well in advance and a strong team onsite for execution and check out. Step 1 – Secure Auction Items To ensure your auction is profitable, [...]
Selecting speakers for events takes time and lots of research. Not only do you need to select someone that will help meet your event goals, you need to select someone that will engage well with your attendees. Before reaching out to potential speakers, spend some time thinking about your audience and who they would [...]
The non-traditional format of this year’s Oscars will definitely be one for the history books. The Academy took a pretty big risk when they decided not to have a host, but we all know the producers were left scrambling just months before the event. Typically, we depend on an emcee to build consistency throughout [...]
Good promotion is key to the success of most events. Planning the event is no easy challenge, but how do you get people to attend? Get your marketing hat on and make a plan to get your attendees excited about the event. Tell them who will be there, why they should attend and pay [...]
Last month, we wrote about the urgency of sustainable events in our Event Trends for 2019 report. This is such an important conversation that event planners should be having because events can generate a large amount of waste, which has a significant impact on the environment, which we all share. Sustainable events are planned [...]
We are so excited to share that our lead planner, Ruby Sohi, has been selected to be a board member for the American Marketing Association’s Toronto chapter. Ruby started volunteering with the organisation in April 2018 as an Event Director and has quickly transitioned into the VP of Programming and Events. In this new [...]
Happy New Year Friends! We are gearing up for a busy 2019 and there are a number of factors that are shaking up the industry with how we plan and execute events. Let’s take a look at five of the top trends that are shaping the future of events. Increase in Marketing Budgets According [...]
“I wanted to congratulate and thank you for a job well done. A very successful and well executed event. We couldn’t have done it without your expertise, flexibility and your commitment to getting the job done. Kudos to you both. It goes without saying that we will look for other opportunities to work with you and gladly recommend you to all in our network”.
