While there are numerous avenues to achieving growth for businesses, one channel that often goes underestimated is hosting events. Building communities and audiences can be very powerful for business development and unlocking new opportunities. The work and resources required to plan and execute events successfully may seem overwhelming, however when done right, the benefits [...]
In many cases, securing event sponsors can be crucial to the overall profitability of events. This means organisers are relying on cash sponsorship to cover event costs in exchange for numerous benefits that can help brands build credibility, gain exposure and communicate directly with their target audience, and fast! Understanding the reasons why a [...]
Happy New Year Friends! We are gearing up for a busy 2019 and there are a number of factors that are shaking up the industry with how we plan and execute events. Let’s take a look at five of the top trends that are shaping the future of events. Increase in Marketing Budgets According [...]
