Five Reasons You Need To Hire An Event Professional
Five Reasons You Need To Hire An Event Professional
If you have planned an event before, you know it can be a stressful undertaking. Whether you are planning a team building event, client appreciation event or perhaps just your office holiday party, chances are you have a lot of work ahead of you.
Deciding on venue, décor, catering in addition to the overall messaging while staying within budget can be challenging tasks for those who are not accustomed to this line of work. How do you navigate new pandemic regulations? How do you decide whether your event should be virtual hybrid or in-person? And how do you visually transform a room and develop a realistic budget?
These are all questions that an event professional can answer and help take your event experience to the next level. But how do you decide when you need to hire external support for your event?
Here’s our top five reasons that might resonate with you as you start to think about your upcoming event.
You don’t have the time
This is a common reason for many of our current clients. They simply don’t have the time to produce the event themselves. When resources are already stretched and there is a hard deadline and commitment to the event for your audience, you need to make it happen and keep all the moving parts in motion. After all, time is money and by hiring an event planner you will be saving time and resources that can be assigned to handling things that are more important for your business. The added bonus is the peace of mind and knowing that you have an event professional in your corner to handle all of the details.
You need to create an experience that meets branding and business objectives
A good event professional will take time to understand your event vision, mission and goals and subsequently design the event to help meet these strategic objectives and further ensure that the event is measured on this metric of success. Event professionals are creative, logical thinkers with the unique ability to develop strategies that will create excitement and interest in the event while staying aligned with the strategic purpose of the event. They have the skills, knowledge, and connections to help produce engaging activations – everything from large, fabricated props to all the staffing, safety and engineering requirements in between.
You don’t want the stress
It’s no joke when you see ‘Event Coordinator’ listed as one of the most stressful jobs. With so many moving parts to the program and competing deadlines, crews, budgets, décor and vendors to manage this comes as no surprise especially when you start to add a global pandemic and contingency planning into the mix! Event professionals know how to handle all these elements in a calm, controlled and above all experienced manner. Typically, event professionals will thrive in such fast-paced environments so it’s a no brainer to offload this stress to someone who can handle it.
You don’t know where to start
Overwhelmed at the thought of your event and not sure where to start? Our event professionals have a project management backgrounds and tackle event projects with a structured and methodical approach. Being well organised and attentive to all the small details is what helps keep all the wheels in motion. Event professionals can help decipher the overall event mission and break the milestones down into smaller, actionable tasks to get things rolling right up to the execution of the event.
You want to save money and keep within budget
Not only will a professional event planner save you time, they will also save you money. Working with a professional means they bring their wealth of experience and vendor connections to the table. These vendor relationships are formed after years of working together in the industry producing multiple events together and as a result this reliable connection can be leveraged to support your event. It’s important to work with vendors and suppliers that are skilled in their field and able to provide services that will not result in incurring additional costs due to poor vendor selection. Furthermore, event professionals are able to track and manage event budgets effectively by ensuring it is realistic and also suggest how and where money can be saved.
This list could probably go on, but there you have it, our top five reasons to hire an event professional. Remember, choosing to spend some of your budget on hiring an external event planner saves you time, money and stress in the long run and brings you a wealth of experience, connections and creativity to the table.
Ruby Sohi is founder and lead event planner at Royal Blue Events Management. She has extensive experience in event production and marketing. Actively involved in the community, she has served as a board member for American Marketing Association (Toronto) as VP of Programming & Events and International Live Event Association (Toronto) as VP of Marketing & Communications. Ruby has delivered events across Canada and is experienced in producing all types of events including virtual and hybrid formats. Read her full bio here.