My name is Ruby and I am lead event planner at Royal Blue Events. As someone who is both actively involved in developing this business and executing some awesome events, I thought this might be a neat opportunity to share my event planning diary. You know, the things I do daily, I thought this might be particularly helpful for those budding event planners out there that want to know what it’s really like to be an event professional.
I am sharing my diary from the middle of last week that involves two site visits, completion of a communication plan, call from a prospect client and project planning for a summer event.
Here’s how it all went down:
5:30am: Started the morning right with a glass of water and fifteen minutes of meditation. I then enjoyed my BIG mug of coffee, whilst reviewing my to-do list. I really value this first hour in the day, it’s my quiet time to get ahead and prepare for the day. Afterall, a day without a plan can quickly become a day wasted!
6:30am: Packed the kids lunches and prepared breakfast, woke them up and got ready for the school run.
8:45am: Back in the office and made some final tweaks to an event communications plan and sent to the client for final review and approval.
10:00am: Responding to emails and mapping out the plans for a large summer time event, next step is to build the detailed project plan / critical path.
12:00pm: Made myself a quick sandwich to go and left the office for an afternoon of site visits.
1:00pm: Site visit number one, downtown Toronto for series of speaker events this year. This venue is a bit of a hidden gem and we are looking forward to hosting some exclusive events in this trendy hot spot.
2:00pm: Site visit number two with the client. This location is for a summer event. We cannot wait to share the details of this amazing space with you. Stay tuned!
3:30pm: Received a call from a prospect client. We had a great conversation about their signature event this spring. Booked a meeting for a consultation next week.
4:00pm: Started putting together the framework for a new event proposal. Pleased I made good progress with this one.
5:00pm: Picked up kids!
And there you have it, a day in the life of an event professional.
Tomorrow is a brand-new day, and I am excited about getting closer to achieving my goals. Are you on track to meet your daily goals?
Ruby Sohi is founder and lead event planner at Royal Blue Events Management. She has extensive experience in event production and marketing. Actively involved in the community, she has served as a board member for American Marketing Association (Toronto) as VP of Programming & Events and International Live Event Association (Toronto) as VP of Marketing & Communications. Ruby has delivered events across Canada and is experienced in producing all types of events including virtual and hybrid formats. Read her full bio here.