Event Social Media Marketing
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Facebook, Snapchat, Instagram, Hashtags and more! How are you managing your event social media activity?

Good promotion is key to the success of most ticketed events and the way you plan and promote your event can have a huge impact on the perception of the organizers. Social media has become such a powerful tool in recognizing attendee demographics and we are now able to use this valuable data to our […]

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Pantone Colour of The Year
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The Future is Green!

We are loving the new Pantone colour of the year, which is Green. An awesome earthy, light and refreshing colour. So, how might this colour be used at events… here is a mood board to inspire you. Let us know what you think.

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Toronto Event Planner Predictions
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Event Industry Trends 2017

As hard as it is to believe, 2016 has almost come to an end! So, what does the event industry have to look forward to in 2017? Ruby Sohi (our events and marketing chief) makes five predictions… Enhance the guest experience As every event professional knows, the guest experience is everything! In 2017, we can […]

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Royal Blue Events
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Outdoor Summer Events: What Are My Options?

The feeling of a warm breeze across sunlit skin, the gentle clinking of ice cubes against a cold glass, and smiles all around, the blissful sounds of summer are the perfect background noise to an outdoor event. Picking a location that fits your company’s corporate culture can be tricky and overwhelming. Naturally, there are many […]

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Post Event Engagement: Staying Connected With Your Guests

As we become better and better at engaging event attendees leading up to events and while they’re in our clutches during an event, attention is turning to post event engagement. That time after your event where attendees are still experiencing all of the warm fuzzies is critical to fostering community and repeat attendees. Gone are […]

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Royal Blue Events, Toronto
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7 Reasons Why Hosting An Event Is Good For Business

Events are a fantastic marketing opportunity in a number of different ways. They can benefit your brand, clients and employees as well as enhance your affiliations with other organisations.   If you have considered hosting an event for your organisation, here are some key benefits to help encourage you to make that decision:   Motivate […]

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4 Simple Ways To Make ‘Networking’ Easier For Your Guests

As most entrepreneurs know, networking is a very important part of building a brand and business.  However, often we have a fear of approaching others and need to be reminded that we are all there for the same reason. The purpose of a networking event is to meet new people and make new connections with […]

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Why Sponsor An Event?

Sponsorship of events that are attractive to your target audience is one of the most effective ways of communicating directly with your customers. By utilizing this type of marketing activity, not only are you obtaining credibility but you are building on your brand awareness to a wider audience and fast. Every event sponsor is looking […]

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