Facebook, Snapchat, Instagram, Hashtags and more! How are you managing your event social media activity?

Event Social Media Marketing

Facebook, Snapchat, Instagram, Hashtags and more! How are you managing your event social media activity?

Good promotion is key to the success of most ticketed events and the way you plan and promote your event can have a huge impact on the perception of the organizers.

Social media has become such a powerful tool in recognizing attendee demographics and we are now able to use this valuable data to our advantage. It allows us to tailor event programs and even sponsorship opportunities that make sense for everyone involved.

The beauty of popular apps like Facebook, Instagram and Snapchat is that the conversation never ends. We can continue the engagement post event thus increasing the opportunity to get even closer to attendees and further enhance the relationship.

Having a social media strategy is a no-brainer, but where do you begin? With Snapchat, Instagram, Facebook and Twitter all demanding a strategy of their own, it can all seem a bit overwhelming.

So we are sharing our top tips on the basics of managing social media activity for your next event.

  • Develop a suitable strategy

Develop a strategy that will work towards achieving your overall event goals. Create a content calendar that will define what type of content you share, how often and in what style. Ensure the look and feel of your posts/graphics are consistent with the tone of voice for your event brand. You may also need to spend some time working with a copywriter and graphic designer to creating engaging posts.

  • Decide which platforms to use – and stick to it.

There is no hard and fast rule that says you have to have presence on all social media networks. The secret is to go where your attendees are! Each platform has a specific demographic that it targets. Do some research and find your target audience. You can then decide which platform(s) is right for the event and be sure to stick to it. It takes time to build a following. Be patient, persistent and post regularly. If you decide to use multiple platforms, there are many social media management tools available like Hootsuite and Tweet Deck that will help manage all accounts and schedule consistent posts accordingly.

  • Create a social media team

Dedicate one person or a team (depending on your strategy) to manage your pre and post event social media activity. If you want to do it well, you will need to invest the time and resources into creating meaningful posts and engaging with followers regularly. You will also require someone to manage the activity during the event itself. This can be a very demanding task and requires giving a lot of attention to your portable digital device (phone or tablet). Make the most of live video opportunities and Instagram-worthy photos/selfies etc. As well as posting regularly throughout the event life cycle, remember to comment, like, repost/retweet and engage with others too. This is the key to successfully developing your online community.

  • Create an event hashtag and encourage user generated content

Hashtags are essentially keywords that allow users to see all posts about a particular category or theme. Creating an event specific hashtag means your attendees will post content of their own (including pictures, selfies, animations etc) allowing everyone to follow the conversation online. That said, avoid creating too many hashtags because it can get confusing when trying to follow/measure the online activity – less is definitely more! Decide on one hashtag and be sure to include it on all promotional material, directional signage, flyers etc.

  • Monitor the insights

Most of the social media networking platforms are well equipped with insights and data reporting. Be sure to check this data often to monitor your progress with each platform. If you notice more engagement in one app over another, you know which is worth more time and investment.

  • Promote your activity

Remember to include your social media handles and hashtags in your event material both promotional and onsite. Not only will you gain some new followers but it will be clear which hashtag attendees should be using. You can also use this marketing opportunity to promote any online prize draws/give aways / incentives to post etc.


Hopefully these tips will help get you started and keep you up-to-date with these evolving platforms.

If you are feeling overwhelmed and struggling with your event social media strategy, send us an email hello@rbec.ca or call 647 567 1151.



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